Product Roadmap

What We're Building

A transparent look at what's shipped, what's in progress, and what's coming next for SerpObserver.

Planned

Automated Weekly PDF Reports

Beautiful, white-label-ready PDF reports emailed to clients every Monday morning.

AI Ranking Insights (Gemini)

Gemini-powered analysis that detects ranking volatility patterns and suggests content improvements.

Google Business Profile Tracker

Track local pack (Maps) rankings for Indian businesses across cities.

Pincode-Level Precision

Sub-city rank tracking by pincode, beyond the current city-level granularity (Agency plan).

Mobile App (Android)

Native Android app for checking rankings and receiving push alerts on the go.

In Progress

Team Invites & Roles

Invite teammates to an organization with Owner/Admin/Member/Viewer roles and permission enforcement.

Shipped

Razorpay Payment Integration

Full UPI, card, and net banking support for Pro and Agency plan subscriptions. GSTIN capture for billing details.

City-Level Rank Tracking

Track keyword rankings independently for Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, and 50+ other Indian cities.

Admin CMS Panel

Internal content management system for managing blog posts, pages, media, and user feedback.

Email OTP Verification

Secure account creation flow with one-time password sent to registered email.

Keyword Visibility Score

Dashboard metric showing what % of your keywords rank in the top 10 positions.

Hindi & Regional Language Keywords

Full Unicode support for Devanagari, Tamil, Telugu, and Kannada scripts in keyword tracking.

Competitor Analysis Module

Side-by-side keyword ranking comparison against competitor domains (3 per project on Pro, 5 on Growth, 10 on Agency).

Two-Factor Authentication

Opt-in TOTP 2FA compatible with Google Authenticator and Authy for an extra layer of account security.

Self-Service Data Export

Download a full export of your projects, keywords, and rank history as JSON anytime from Settings.

Per-Keyword Ranking Trend Chart

Click any tracked keyword to see its full rank history plotted on an inverted, easy-to-read trend chart.

Command Palette (Cmd+K)

Jump to your dashboard, add a keyword, or manage billing instantly from anywhere with Cmd+K / Ctrl+K.

REST API v1

Agency-plan REST API — keywords, projects, and rank history over Bearer-token auth. Docs at /docs/api.

Bulk Keyword Import via CSV

Upload hundreds of keywords at once from a CSV file instead of pasting them one by one.

Google Search Console Integration

Connect your GSC property to import clicks, impressions, and CTR data alongside rank positions.

Client Portal

A secure, read-only ranking link agencies can share with clients — no login, no more spreadsheet emails (Agency plan).

Have a feature request?

Submit a Feature Request