Question 1

How do I change my email address?

Accepted Answer

Go to Settings → Profile and click "Edit". Enter your new email and we'll send a verification link. Your old email stays active until the new one is confirmed.

Question 2

How do I reset my password?

Accepted Answer

Click "Forgot password?" on the login page. Enter your registered email and we'll send a secure reset link valid for 30 minutes.

Question 3

Can I change my account name?

Accepted Answer

Yes. Head to Settings → Profile, edit the Name field, and click Save. The change takes effect immediately across your dashboard.

Question 4

How do I delete my account?

Accepted Answer

Go to Settings → Danger Zone and click "Delete Account". All your data (projects, keywords, reports) will be permanently removed within 24 hours. This action cannot be undone.

Question 5

How do I enable two-factor authentication?

Accepted Answer

Two-factor authentication (TOTP, compatible with Google Authenticator and Authy) is available as an opt-in security feature. Once enabled, you'll be asked for a 6-digit code from your authenticator app each time you log in.

Question 6

How do I export my data?

Accepted Answer

Go to Settings → Export Your Data and click "Download JSON Export". It generates and downloads a complete export of your projects, keywords, and rank history immediately — no waiting period.

Question 7

What payment methods do you accept?

Accepted Answer

We accept UPI, Razorpay, NEFT/IMPS bank transfers, all major Credit/Debit cards (Visa, Mastercard, Rupay), and wallets like Paytm. No international card surcharges.

Question 8

When does my billing cycle reset?

Accepted Answer

Your billing cycle resets on the same day each month as your initial payment. For example, if you subscribed on the 15th, you're billed on the 15th each month.

Question 9

How do I get a GST invoice?

Accepted Answer

Add your GSTIN in Settings → Billing. All future invoices will include your GST details. You can download past invoices from the Billing History section.

Question 10

What happens if my payment fails?

Accepted Answer

We retry the payment 3 times over 7 days. You'll receive an email after each failed attempt. If all retries fail, your account is downgraded to the Free plan but your data is preserved for 30 days.

Question 11

Can I get a refund?

Accepted Answer

We offer a 7-day money-back guarantee for first-time Pro, Growth, and Agency subscribers. See our Refund Policy for full details.

Question 12

How do I upgrade or downgrade my plan?

Accepted Answer

Go to Dashboard → Settings → Billing → Change Plan. Upgrades are instant. Downgrades take effect at the end of your billing cycle.

Question 13

Can I cancel anytime?

Accepted Answer

Yes. Cancel from Settings → Billing → Cancel Subscription. You keep access until your billing period ends. No questions asked.

Question 14

Do you offer annual discounts?

Accepted Answer

We offer discounted monthly rates for annual plans. When you subscribe to a yearly plan, we automatically charge at a 20% discount with the same payment method.

Question 15

How do I pay via UPI?

Accepted Answer

During checkout, select UPI as your payment method. You'll receive a QR code. Use any UPI app (Google Pay, PhonePe, Paytm) to scan and complete the payment.

Question 16

How do I add keywords to a project?

Accepted Answer

Open your project from the Dashboard, click "+ Add Keywords", and paste up to 100 keywords (one per line). Select the target device (Desktop/Mobile) and city, then click Add. Rankings are fetched within 24 hours.

Question 17

How many keywords can I track?

Accepted Answer

Free plan: 10 keywords across 1 project. Pro plan: 500 keywords across 5 projects. Growth plan: 1,500 keywords across 15 projects. Agency plan (waitlist): 3,500 keywords across unlimited projects.

Question 18

Can I track Hindi or regional language keywords?

Accepted Answer

Yes! SerpObserver has full Unicode support. Paste Devanagari, Tamil, Telugu, Kannada, or any other regional script directly into the keyword input box.

Question 19

How often are rankings updated?

Accepted Answer

Daily automated updates on every plan, including Free. You can also manually trigger a refresh from the keyword table — 1 time/day on Free, 5 on Pro, 10 on Growth, 20 on Agency.

Question 20

Can I track city-level rankings?

Accepted Answer

Yes — city-level tracking is a core SerpObserver feature. When adding keywords, select any Indian city (Delhi, Mumbai, Bangalore, etc.) from the city picker, or type in a custom one. Each keyword+city combination counts as one keyword slot. Pincode-level precision is on the roadmap.

Question 21

Can I import keywords in bulk?

Accepted Answer

Yes. Use the "Bulk import from CSV" option in the Add Keywords panel — upload a CSV with keyword (required) plus optional location/language/engine columns.

Question 22

How do I generate a ranking report?

Accepted Answer

From your project dashboard, click "Export CSV" to download your current keyword rankings. White-label PDF reports (Agency plan) are on the roadmap.

Question 23

Can I see historical ranking data?

Accepted Answer

Yes. Click on any keyword in the table to open its trend chart. History depth depends on plan: 7 days (Free), 90 days (Pro), 365 days (Growth), and long-term history (Agency).

Question 24

What does the Visibility Score mean?

Accepted Answer

Visibility Score is the percentage of your tracked keywords ranking in the top 10 positions. A score of 75% means 75% of your keywords appear on page 1.

Question 25

How far back does ranking history go?

Accepted Answer

Free: 7 days. Pro: 90 days. Growth: 365 days. Agency: 365+ days.

Question 26

My keyword shows "Not in top 100" — what does that mean?

Accepted Answer

SerpObserver checks the top 100 Google results. If your page doesn't appear in those 100 results for that keyword+location, it shows "Not in top 100." This is common for very competitive keywords — keep building content and links.

Question 27

Why does my dashboard rank differ from what I see on my own Google search?

Accepted Answer

Google personalizes search results based on your browser history, device, and exact micro-location. SerpObserver tracks your keywords using a clean, incognito, and localized baseline search. This strips away personal bias to provide a completely objective, unbiased ranking position that represents what a new user in that city would actually see.

Question 28

How do I track rankings for other cities or languages?

Accepted Answer

When adding keywords, use the target city selector and language dropdown. SerpObserver supports ranking tracking for any Indian city (Delhi, Mumbai, Bangalore, etc.) and any language (English, Hindi, Tamil, Telugu, etc.). Each keyword+city+language combination counts as one keyword slot against your plan limit.

Question 29

Why do some keywords show "Not in top 100"?

Accepted Answer

SerpObserver checks the top 100 Google results for your keyword, city, and language. If your page isn't in those top 100 positions, it shows "Not in top 100." This is common for very competitive keywords or when you're ranking on page 2+. The algorithm can still track improvement even outside the top 100.

Question 30

How accurate are the position numbers displayed?

Accepted Answer

Our position data is accurate to the nearest position in the search results, based on Google's search result order for the specified location and language. The accuracy is ±1 position based on current Google search result rendering.

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