Changelog
What's New
Every update, fix, and improvement to SerpObserver — documented as we ship it.
April 2, 2025
v1.4.0
City-Level Rank Tracking + Admin CMS
Latest
- NewCity-level tracking for 30+ Indian cities and custom pincodes.
- NewInternal Admin CMS for managing blog posts, static pages, and media.
- NewNew onboarding flow with interactive project wizard.
- ImprovedDashboard keyword table now supports multi-column sorting.
- FixFixed position history chart not rendering on Safari mobile.
March 15, 2025
v1.3.0
Razorpay Payment Integration
- NewRazorpay checkout for Pro and Agency plan upgrades.
- NewAutomatic GST invoice generation (add GSTIN in Settings).
- NewPlan upgrade confirmation with instant keyword limit expansion.
- ImprovedPricing page redesigned with yearly/monthly toggle and savings callout.
- FixResolved race condition when concurrent keyword deletions occurred.
February 28, 2025
v1.2.0
Visibility Score & Improved Metrics
- NewKeyword Visibility Score dashboard metric (% of keywords in top 10).
- NewPosition delta badges showing weekly rank movement per keyword.
- ImprovedAPI response time improved by ~40% via PostgreSQL index optimisation.
- ImprovedMobile-responsive dashboard table with horizontal scroll.
- FixFixed incorrect "improved" count when keywords moved from unranked to position 1–10.
February 10, 2025
v1.1.0
Email OTP & Security Hardening
- NewEmail OTP verification required on new account creation.
- NewResend OTP with 60-second cooldown timer.
- ImprovedJWT tokens now expire after 7 days (previously 30 days).
- Improvedbcrypt cost factor increased to 12 for stronger password hashing.
- FixFixed login redirect loop when token was malformed in localStorage.
January 20, 2025
v1.0.0
Public Launch 🚀
- NewCore keyword rank tracking against Google.co.in.
- NewProject-based organisation with keyword tables and search/filter.
- NewFree plan with 50 keywords and 1 project.
- NewDaily ranking refresh for all plans.
- NewResponsive dashboard with dark-mode-first design.
Want to know what's coming next?
View the Product Roadmap